What is SEO?

SEO is an acronym for "search engine optimization”, the process of increasing the amount of visitors to a  website by obtaining a high-ranking placement in the search results page of a search engine (ex. Google, Yahoo, Bing). The higher a website ranks in the results of a search, the greater the chance it will be visited by a user.

Internet users don’t click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The SEO Process

• Keyword research and analysis
• Content and copywriting for SEO
• Optimization techniques
• Link building
• SEO Maintenance

Keyword Research and Analysis
The keyword analysis identifies the search terms that will bring the most qualified visitors to your site. This keyword research tells us what your online market is actually looking for and how frequently the keyword is used. The other part of the analysis evaluates the competition for each keyword and recommendations are made based on this data. This analysis gives us accurate, objective data to make an intelligent choice of keywords.

Content and copywriting for SEO
Successful copywriting for a dental website requires an understanding of the audience and its demographics (age, gender, role, etc.), then writing well and succinctly to captivate your visitors so they stay long enough to learn about services offered, view pictures, review doctors’ bios. etc.

By creating high-quality, Link-worthy content that incorporates keywords into the text, your site will gain and maintain top rankings

Optimization Techniques
Optimization technique involves positioning the selected search terms properly to increase the ranking of your website on the major search engines. Our experts organize the design and navigation of your site so that the major keyword themes stand out - to both web visitors and search engines. We make sure, for example, that each page has its own unique title, description, keywords, header tags and anchor text.

Black hat techniques such as keyword stuffing and spamming the search engines may work for a short period of time, but the best long-term strategy is to work cooperatively with the search engine. We recognize that search engines are more concerned about their users than about ranking your site. Our goal is to optimize your site until the search engines, especially Google, smile upon it, delivering targeted traffic to your site month after month.

Link Building
Link-building is all about establishing credibility on the Web. Links pointing to your website are considered quality links if they are from sites that are relevant for your topic or to your audience. Increasing the incoming links to your site from quality, dental relevant sites goes a long way to establishing Internet credibility.

Link-building is by far the most difficult and time consuming part of a complete SEO plan. The reward is improved ranking on Google, Yahoo and Bing, the main search engines. Our goal is create enough links to drive our clients’ sites to the top of Google.

SEO Maintenance
Only two things influence search engine rankings: algorithms and SEO. Competitive keywords tend to produce different search results daily - and it's usually not because the algorithm has changed. What keeps your site ranking well for the long term (after you gain top rankings) is SEO maintenance. .

Proper maintenance means doing the work to keep your site in the top rankings:

• Ongoing ranking reports
• New keyword opportunities
• Site adjustments
• Link-building
• And other services

Maintenance is vital to keeping your site in front of your prospects.

Google Rankings

The Google search results include organic search results and paid advertisement, denoted by the heading "Sponsored Links". Advertising with Google has no effect on a site's presence in these search results and Google never accepts money to include or rank sites in their search results.

Google Analytics

Google Analytics is a website analytics solution that provides rich insights into a website’s traffic and marketing effectiveness. Each of our SEO Clients has full access to their Google Analytics account and each month we email an Analytics Report to our SEO Clients in PDF format.